In this article, we will give some pointers about logo design and what you can do yourself. However, before you start on your logo design journey, it’s smart to have some initial thoughts.
Firstly, what is a logo? Secondly, what does it represent and what is it meant to do?
A logo isn’t just a brand, it reflects the companies commercial identity through colours, form, fonts and/ or icon.
A logo is meant to inspire, create recognition and hopefully admiration. It’s our job as graphic designers to do this, however, that does not mean you can’t have a crack at it.
Start by talking with friends and family. What do they think would represent your business? Also, don’t forget to use our good friend Google. In other words, ask, ask and ask.
In this article, we are going to go through some of what you could do if you want to take logo design a closer look.
Learn the rules and principals for a logo
When you have defined what the logo should mean for your company and what it should represent, you should follow some guidelines:
- A logo should be descriptive
- Make it rememberable
- Go for something that works with colours and in black and white
- It must work well in all sizes
- Try to stick to 2 colours and MAX 2 fonts
- There is no such thing as the colour gold or silver
- Try not to use gradient
- Choose a font based or icon based logo
- KISS – Keep it simple, stupid
- Above all, don’t over-think it.
If you are just starting up your business, the logo can be changed. It does not have to be perfect for your first year. Very few people have chosen to not buy a product or service because they don’t like the logo of the company.
What tools you should use
Above all you have Adobe. We are massive fans of everything they do. Moreover, we can’t live without it. in addition, I am pretty sure most graphic and web designers would agree with us. It’s just a really great tool.
Sadly they have stopped their 14 days free trial period, but there is good news. They have a monthly plan you can buy. This means that you get to play around with for example Adobe Illustrator (we highly recommend you choose this one) for about 30£. That’s not too shabby considering we used to have to pay several 100£ for just a small license back in the day.
Don’t get locked in your own design process.
Now that you have some guidelines, the tools and a quick course sorted. What else is there to do? You should be all good? We might disappoint you now.
Now have to go through the worst part about being a designer; a seemingly endless task of actually making the logo.
Don’t make the mistake (and we do this a lot) of getting a great old brain freeze with an idea that just doesn’t work. Its almost there, but something is missing. If this is the case, your best bet is to hit save and walk away for a day or two. Come back to it and look again. Still something missing? Start fresh with an empty head and do it all over again. You will get there. No one makes the perfect logo the first day of trying.
When you have a logo you like. Try it out. Use it as a screen saver, print it out and hang it on your wall. Get to know it. Most importantly, send it to all your friends and family. Tell them to give you their honest opinion. If the feedback is good and moreover, you still like, Boom! You got yourself a logo. Congratulation.
To sum up
Everybody can make a logo. It’s just about the time you are willing to put into the job. Likewise, how keen you are to get started. Maybe, more importantly, we love logo designers and we definitely need more great people.
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